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Guardians of the Ocean

We Have A Hopeful Vision

 Guardians of the Ocean logo

We believe, that together, we can radically change the way we treat sharks and the ocean. That we will find ways to tackle the issues and that you will choose to be one of the people that will help build this movement. To be an ally to sharks, to stand shoulder-to-shoulder in the effort to protect the ocean. To stop the destruction, to reverse the damage, to take a stand for what is right, and fight against what hurts us all.

Sharks are the Guardians of the Ocean. They do a tremendous job taking care of a system that is so vital to our quality of life and, ultimately, to our survival. We fail to honor them, and instead, we are destroying sharks and everything else that is alive in our oceans. We haven’t exactly been the best stewards of this planet. But what matters is that there is an alternative path to the one we are currently on.

We can draw the line right now and say,

“Today is the day we turn this thing around.”

If we focus on action we can change the conditions one step, one milestone at a time. The goals are clear. We just need to find the courage and unity to move forward. Anyone, regardless of their age, nationality, religion, political persuasion and education can participate in this movement. We will work hard to lead the charge, but we need you and many others to truly empower this movement.


You are a GUARDIAN.



The 4 Core Sectors of Guardians of the Oceans

Every sector has taking action at its heart. Each contributes to the overall goal and together, they create an ecosystem that can grow without limits.

Our Mission

To build the structure that supports the movement. A system that brings us together, that gives us a voice and enables us to act. 


Guardians Community 

Unity & Support

Shark Allies is shifting gears. We are moving away from the old-fashioned, narrow structure of a traditional non-profit organization to an open forum that will be unlimited in its potential growth. Creating a place for a community of Guardians, a tribe of activists united in their desire to take action. 

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Guardians Funding

Fueling the movement

Raising funds for conservation projects is a struggle that can turn the difficult into the impossible. The money question should be answered in new and creative ways. We are developing several new strategies for long-term funding for shark and ocean causes.

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PR & Media

Changing the conversation

Our continued efforts to raise awareness and educate the public have brought many great results. The public needs to know about the issues in order to change habits and support conservation measures.  Our goal is to broaden the approach and reach even more people.

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Strategy & Action

Creating momentum

For years we have been working with great success on passing legislation to stop the trade of shark fins and to increase the protected areas around the world. A new strategy is needed to continue and increase the intensity of this work and to take measures to the next level.

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things we can all agree on... 

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Sharks & Conservation


Extinction Soup

Our Documentary

A film about the trials and tribulations of Jimmy Hall and Stefanie Brendl and their work for sharks in Hawaii. For years they fought misconceptions to bring awareness to the plight of sharks. Stefanie then found herself at the forefront of ground-breaking campaign to stop the international trade of shark fins. An effort that turned her life upside down and ignited the work for Shark Allies.

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 film festival awards earned by extinction soup
 movie poster of Extinction Soup