Sharks in Entertainment
Shark blockbuster movies are here to stay.
The question is - When are we going to figure out how to turn thE fascination and bankability of sharks into a benefit for the animals?
Sharks are the super stars of the ocean, at least when it comes to film revenues. But we are not using the power of media to its greatest potential.
It's time to change the way we think about shark media:
1) We can raise awareness within the Hollywood film industry (studios, producers, screen writers, directors) through presentations and events, and promote collaboration with environmental groups (to provide research, facts and guidance).
2) We can engage and collaborate with blockbuster shark movies to leverage the attention and fascination to create positive outcomes for shark conservation.
This will be a great challenge, because aligning with media that exploits the animals is easily criticized and not something non-profits can take on without risking judgment from the rest of the community. But turning away and ignoring the massive appeal is missing out on a huge opportunity. It is time for a shift. If sharks have the ability to drive a million dollar industry, then they should also reap the rewards.
3) There is a multitude of outstanding programming and content available through outlets such as Discovery, National Geographic, BBC, and online outlets. There are hundreds of great photographic sites and social media accounts. It is a bit puzzling why, except for a few isolated programs, we have not been able to leverage that into real action? Maybe the full effect is not seen because we have not been able to create a united, organized movement, where everyone that has been watching and learning, can move from passive viewer to active supporter. We don't have the answer yet, but envision that our "Guardians of the Ocean" concept will create new opportunities to engage the masses.