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All shark species have different fin characteristics to fulfill their specific purposes, but the common denominator is that they have all evolved to perfection over 450 million years. A shark's caudal fin (tail fin) is one of its most vital parts. It's what propels the shark through the blue, and how it stabilizes itself. A hunting, migration and navigation tool. It is a shame that the demand for shark fins reduces such a masterfully adapted creature to its parts. To make your voice heard in support of ending the fin trade in Florida, sign on to our Declaration, the link is in our bio. ⁣⠀ ⁣⠀ Shark tail by @johngarzaphoto ⁣⠀ ⁣⠀ #NoFinFL #StopTheFinTrade photo by @mikecoots⠀ ⠀ #NoFinFL #StopTheFinTrade thank you to our friends at @keiko_conservation for showing us this illustration by @justcomics_official. Very sad but true reality, this is what we’re up against ! Sign on to make your voice heard to end the shark fin trade in Florida, link in bio. ⠀ ⠀ #NoFinFL #StopTheFinTrade We're excited to announce that we are kicking off the next big campaign...HOLLYWOOD SHARKS. ⠀ ⠀ While our priority right now is the fin campaign in Florida, we are also developing new ideas. Sharks have been a major box office draw and money maker for Hollywood, earning A-list status. There is no point in trying to change that, ratings and money drive the industry! The challenge, though, is to translate that attention and star-power into support for shark conservation and recognition of the facts. To read more, click the link in our bio. ⠀ ⠀ #RespectNotFear @sharkweek ⠀ ⠀ Photo by @finlay.mackay No Fin Florida merchandise is here ! Head to www.Represent.com/NoFinFL to support the campaign. Proceeds support Shark Allies. Thank you @sparkbrand for the design 🦈⠀ ⠀ The iconic image of the open shark jaw that everyone knows has been altered to make a statement about the fin trade and overfishing, a shark only seen for it's parts. The jaw is made of fishing net, the teeth from cut off shark fins. ⠀ ⠀ #NoFinFL #StopTheFinTrade No Fin Florida merchandise is here ! Head to www.Represent.com/NoFinFL to support the campaign. Proceeds support Shark Allies. Thank you @sparkbrand for the design 🦈⠀ ⠀ The iconic image of the open shark jaw that everyone knows has been altered to make a statement about the fin trade and overfishing, a shark only seen for it's parts. The jaw is made of fishing net, the teeth from cut off shark fins. ⠀ ⠀ #NoFinFL #StopTheFinTrade No Fin Florida merchandise is here ! Head to www.Represent.com/NoFinFL to support the campaign. Proceeds support Shark Allies. Thank you @sparkbrand for the design 🦈⠀ ⠀ The iconic image of the open shark jaw that everyone knows has been altered to make a statement about the fin trade and overfishing, a shark only seen for it's parts. The jaw is made of fishing net, the teeth from cut off shark fins. ⠀ ⠀ #NoFinFL #StopTheFinTrade Due to increased exploitation and habitat destruction, ray populations have declined 56-86% in the last 6-8 years (according to a recent study analyzing DNA of traded shark fins and mobulid gill plates). Rays are included in the Florida bills for this reason, they are often left out of this type of legislation but are exploited very similarly as sharks. Sharks and rays are in the same family, Elasmobranch, and therefore share multiple characteristics, like low reproductive rates. This makes it much more difficult for populations to bounce back once overfished. If you haven't already, make your voice heard by signing our declaration to end the shark fin (and ray) trade in Florida, link in bio. ⠀ ⠀ photo by @dserradell_photo⠀ ⠀ #NoFinFL #StopTheFinTrade Did you know that sharks not only keep the ocean healthy, but they also keep the economy strong in Florida? Shark encounters in Florida alone brought in $221 million in 2016, where as the exports of shark fins across the entire United States only brought in $1.03 million in 2015 (numbers from @oceana). A live shark is far more valuable to the economy than just their fins. Click the link in our bio to make your voice heard. ⠀ ⠀ #NoFinFL #StopTheFinTrade 80% of open ocean shark species, frequently targeted in high seas fisheries, are threatened or near threatened with extinction. If you haven't already, please sign on to our declaration to make your voice hear to end the shark fin trade in Florida... link in bio. ⠀ ⠀ Sandbar Shark by @j.kowitz⠀ ⠀ #NoFinFL #StopTheFinTrade