Because the outcome is up to all of us

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Guardians of the Ocean

We have a hopeful vision.

 Guardians of the Ocean logo

We believe, that together, we can radically change the way we treat sharks and the ocean. That we will find ways to tackle the issues and that you will choose to be one of the people that will help build this movement. To be an ally to sharks, to stand shoulder-to-shoulder in the effort to protect the ocean. To stop the destruction, to reverse the damage, to take a stand for what is right, and fight against what hurts us all.

Sharks are the Guardians of the ocean. They do a tremendous job, taking care of a system that is so vital to our quality of life, and, ultimately to our survival. We fail to honor them, and instead, we are destroying sharks and everything else that is alive in our oceans. We haven’t exactly been the best stewards of this planet. But what matters is that there is an alternative path to the one we are currently on.

We can draw the line right now and say

“TODAY is the day we turn this thing around!”

If we focus on ACTION we can change the conditions one step, one milestone at a time. The goals are clear. We just need to find the courage and unity to move forward. Anyone, regardless of their age, nationality, religion, political persuasion and education can participate in this movement. We will work hard to lead the charge, but we need YOU and many others to truly empower this movement.


You are a GUARDIAN.




Our mission.

To create a structure that is capable of supporting the movement. A systems that will bring us together, that will give us a voice and enable us to act. 

 Guardians Community

Guardians Community

A tribe of supporters is far more powerful than any single organization. We unite to share experiences, supports each other and build the movement. This community can power all other aspects of the Guardians Mission and ensure that the momentum is sustained.

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 Funding Change

Funding Change

Raising funds for conservation projects is a struggle that can turn the difficult into the impossible. Money should not be our biggest obstacle. We are developing several new strategies for long-term funding for sharks and ocean causes.

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 Agency for Sharks

Media Sharks

We have a powerful tool that has not been utilized enough in a positive way - the entertainment industry and the news media. Sharks are super stars. Fighting the exploitation of sharks a villains is pointless, but figuring out how to collaborate can be of great benefit to everyone involved.

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Strategy & Action

Most of the time, the heavy lifting of ocean conservation doesn't take place in the ocean. It happens by working with legislators, negotiating with authorities, convincing governments and fighting commercial interests. We need to engage and support an "A-Team" for sharks that will continue to drive these efforts forward.

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Start your Guardians Journey today.


things we can all agree on.... 

Learn more about sharks & conservation topics

Our Knowledge section features many interesting articles about sharks and the issues we are facing. Learn more about why sharks are so special and why we need to protect them. 

watch our Documentary

Extinction Soup


A film about the trials and tribulations of Jimmy Hall and Stefanie Brendl and their work for sharks in Hawaii. For years they fought misconceptions to bring awareness to the plight of sharks. Stefanie then found herself at the forefront of ground-breaking campaign to stop the international trade of shark fins. An effort that turned her life upside down and ignited the work for Shark Allies.

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 movie poster of Extinction Soup
 film festival awards earned by extinction soup