If we want to save sharks, we must change the way people think of sharks. We must create understanding, respect and empathy for the animals if we want greater support for the protection of sharks. If people don’t see the need and the urgency, then we will fail to reach the momentum needed to save sharks globally. It is a big task to undo years of damaging misrepresentation that has fueled the fear of sharks, to replace fantasy with a more realistic image. The media and film industry have and will continue to shape the public’s perception of sharks. They have the power to cast a different light on sharks, one that shows the beauty and grace of these iconic animals.
But we also need to be realistic. Monster shark movies are here to stay. They are massively popular and, in many cases, fun to watch. Sharks have been fueling a whole sector of the film industry for years. With a new approach, we can turn this bankability into a benefit, rather than a detriment of sharks.
Shark Allies represents the interests of sharks and promotes positive and relevant messaging. That might be through the production itself, or through the leverage of promotions that go along with the production, no matter what kind fo shark film it may be. If audiences and press show up, then there is opportunity to create a positive impact for shark conservation, in one way or another. If sharks provide the star power, it is only fair to make sure they benefit in some way.
Inform and support film and new production outlets. Presentations at news stations, studios, associations, film schools, screen writers associations, etc. Creating discussion and assisting with shark related content.
Create new content. Enlist the community of creatives to help develop content that ranges from articles, press releases and short documentaries to art instillations, murals and social media promotions.
Elevate the shark cause to a new level. Through participation in events, podcasts, radio and talk show appearances.
Enlist shark films to support sharks. Production companies can pay back and support shark conservation, 1% for sharks, and leverage their press and media opportunities to shine a light on the cause.
Contact us if you are interested in a media presentation, if you have productions that could benefit from some shark savy input, or if you have creative ideas to bring exposure to sharks and the related issues in interesting, new ways.