The shark has become one of Hollywood’s most common animal villains. All it takes is an image of a fin slicing through the water, or a scary soundtrack that reminds us of the ‘Jaws’ theme, and the scene is set for imaginary carnage. It is one of of our deep-seated, stone age instincts to fear animals that can eat us. Especially those that live in the deep and in the dark unknown. Not to mention those that have impressive teeth. Sharks hit all of those triggers. Their fear factor is so effective that even their implied presence makes people afraid.
We think they could. Yes, the image that has been created is often detrimental to sharks. But people are becoming more aware of what is fact and what is fiction. The reality is that people simply enjoy the thrill of these films, so it is unlikely that they will ever go away. In terms of film revenues, sharks really have become the super stars of the ocean. They are a money making machine for Hollywood. Worldwide Box office and DVD sales for the four "Jaws" movies, "Deep Blue Sea," and "Shark Tale" total up to $980 million. That does not include "Sharknado" and "Shark Week" profits. It's safe to say that total profits are probably in the billions.
If sharks have the ability to drive a million dollar industry, then there must be a way to translate that into a benefit for sharks. This is the challenge we are facing with our “Hollywood Sharks” campaign.